Juta and company’s: Applied Law for Police Officials eBook

Marketing video for the eBook, also produced by Zikedish.

Zikedish were privileged and honoured to be commissioned by one of Southern Africa’s major publishers, Juta and company to produce all the videos for the interactive multimedia eBook of one of their best sellers, Applied Law for Police Officials by Adv C Joubert.

A first of its kind in South Africa

This interactive multimedia eBook is the first of its kind in South Africa. It offers, in one publication, text, video explanations, interactive questions within the text, process maps, infographics, other learning aids and learner-assessment tools with pop-up answers, as well as online lecturer support material.

The brief

Juta asked us to reconcile print media with video and to represent the author and presenter, Adv Joubert’s, style of teaching to police officials and students.

The vision

From this, the vision was born to create an original, futuristic environment, but still true to the roots of a book publisher. We combined a realistic 3D environment with green screen technology which has appeal to viewers of all ages. Adv Joubert was then composited into this modern, “living” Juta branded library of the future.

The spirit of print media and traditional learning modernized

Advocate Joubert requested us to make use of colour and highlight important information. For this purpose, we developed a comprehensive style guide, researching different fonts and colours. The branding and colours of our client’s website were also taken into consideration. We formulated a fresh style for the videos, combining flat design elements and, a modern, easy-to-read font.

Staying true to the spirit of books and traditional learning, lots of applicable motion graphics were created. Important concepts were highlighted in different, meaningful colours as necessary.

The videos were also enriched with cartoons drawn by the award-winning cartoonist Sifiso Yalo. Motion and animation were added where necessary, fitting within the style and narration of the videos.

Launched at the end of 2020

Juta launched the Applied Law for Police Officials (ALPO) interactive multimedia eBook near the end of 2020. It is a great publication, which not only fills a void in the South African marketplace but also delivers a meaningful contribution to society.

Juta has since commissioned Zikedish to create videos for nine of their other books. We look forward to these exciting new projects in the coming year.

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